The MRO Model - Outsourcers Insourcing
New
York – A specialized subset of the KPO industry is the MRO industry (Market
Research Outsourcing). We discussed in yesterday’s blog that the Indian Chamber
of Commerce had throttled back its estimate for the size of the Indian KPO industry
from an earlier estimate of US $15 billion in 2012 to $10.5 billion in 2012.
This, compared to the current size of $3.8 billion.
The
ability to grow the KPO and the MRO businesses relies on finding qualified
employees to fill the gap between demand and supply. From my own experience in
teaching graduate finance, I have noticed the proportion of Indian students in
my classes has moved from about 10% of the class to about 50% over the past 5
years. While it is always annoying to hear anecdotal information stated as a
market factor, it seems that in this instance the observation probably is
indicative of a broader trend.
In
the MRO space the need for analytical skills is expected to increase dramatically.
Yet one of the fastest growing demand
segments in the MRO space is for multi-lingual services. This demand recognizes
the strength of the outsource model while acknowledging the need for research
to be distributed in different regions and in different languages. One need
only look at a global bank’s research budget to understand the potential
economies of scale of this model.
A
November 23, 2007 article in Business Line (written by Adith Charlie) discusses
the outlook for the MRO industry. The article indicates that one of the early
movers in the MRO space has been Evaluserve. Evaluserve, a Guragon-based KPO, has established a MRO team of about 90
analysts, having language skills in 55 different languages. The team contains
60 non-Indian residents. Evaluserve
started this model in 2004 with only 4 team members.Another
MRO is Ugam Solutions, which has set up a multi-lingual team in London to
provide multi-country research capabilities in 15 to 20 languages.
Given strong demand and a somewhat inelastic supply curve, the pricing
of MRO and KPO services can be expected to continue to increase. As the
international teams become more experienced their pay packages will converge to
local standards. To counter this, KPO and MRO services are expanding by
providing vertically integrated services. Clients can now job-out a larger
portion of their research to the MRO international research teams. The MRO
teams then in-source to their Indian-based analytical teams to cut costs.
Posted at 09:31 am by Thomas Hutchinson
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