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Wednesday, March 05, 2008
SEC Releases New Form ADV Guidelines

New York - The U.S. Securities and Exchange Commission has posted its proposed amendments to Form ADV, including its guidelines for the disclosure of “soft dollars”.¯ The proposed guidelines go beyond the previous requirements, requiring more discussion about how advisors use soft dollars, how they manage the conflicts, and the benefits received.

According to Robert Plaze, associate director in the SEC’s Division of Investment Management, who had a hand in crafting the amendments: “So the new form, in response to what [OCIE] found, goes beyond simply saying that you engage in soft dollars and simply saying [the transactions] involve conflicts. The new form specifies some of the conflicts we want advisors to address that are essentially inherent in soft dollars.”

In its proposed rule, the SEC says its agenda is not to “create a negative impression regarding soft dollars (sic) arrangements, but rather to require full disclosure of arrangements that we believe involve significant conflicts of interest.”¯ Despite the disclaimer, it is clear that soft dollars remain an area of distaste for the SEC. One of the goals of the new guidelines is to make it clear that soft dollars imply higher fees to clients: “That is something Section 28e of The Exchange Act specifically protects,”¯ said Plaze. “Clients need to understand that and circumscribe their advisors if they wish to.”¯

Although Plaze indicated one of the objectives was “full disclosure of arrangements”¯, the proposal falls short of this. The SEC has backed off from requiring disclosure of the amounts of commissions paid for research, as the Financial Services Authority (FSA) in the UK, the Autorité des Marchés Financiers (AMF) in France, and the Canadian Securities Administrators (CSA) in Canada, among others, have done.

The one clear benefit of the proposed rule will be to prod mutual funds to disclose soft dollar arrangements for Wall Street research. Only 60% of funds disclose in their Form ADV’s that they use soft dollars, which is far lower than the percentage of funds that pay for Wall Street research through bundled commissions.

The relevant portion of the new guidelines are excerpted below. For the full release go to http://www.sec.gov/rules/proposed/2008/ia-2711.pdf

Item 12. Brokerage Practices. Proposed Item 12 would require advisers to describe how they select brokers for client transactions and determine the reasonableness of brokers’ compensation. The item also would require advisers to disclose how they address conflicts arising from their receipt of “soft dollars,”¯ i.e., the receipt of benefits such as research in connection with client brokerage.

This item, which we discuss in more detail below, is largely the same as originally proposed, but with two changes urged by commenters. First, we have omitted a proposed requirement that advisers disclose in their brochures whether they negotiate commissions. Second, we have omitted the proposed requirement that advisers disclose whether they participate in commission recapture programs. We understand that these programs are not typically sponsored or promoted by advisers, but are more likely driven by client demands. We request comment on our understanding of these practices. Should we require brochure disclosure in either instance?

Soft Dollar Practices. Many advisers receive brokerage and research services in
reliance on section 28(e) of the Exchange Act, as well as other “soft dollar”¯ products and services, provided by particular brokers in connection with client transactions. [Nearly 60 percent of advisers registered with the Commission report on Form ADV, Part 1A, Item 8.E that they or a related person receive soft dollar benefits in connection with client transactions. (IARD Data as of Sept. 30, 2007).] As we have previously noted, use of client securities transactions to obtain research and other benefits creates incentives that can result in conflicts of interest between advisers and their clients. Because of these conflicts, we have long required advisers to disclose their policies and practices with respect to their receipt of soft dollar benefits in connection with client securities transactions. Some commenters questioned the conflicts we identified and complained that the item would tend to cast aspersions on the use of soft dollar arrangements that are commonplace, such as those that fit within the safe harbor established by section 28(e). Our intent is not to create a negative impression regarding soft dollars arrangements, but rather to require full disclosure of arrangements that we believe involve significant conflicts of interest.

Our 2000 proposal responded to a 1998 report from our Office of Compliance Inspections and Examinations that concluded that advisers’ disclosure often failed to provide sufficient information for clients or prospective clients to understand the advisers’ soft dollar practices and the conflicts those practices present. In its report, OCIE noted that most advisers’ descriptions were simply boilerplate, and urged that we consider amending Form ADV to require better disclosure. We request comment on whether our proposed item would achieve this goal.

Item 12 would require an adviser that receives soft dollar benefits in connection with client securities transactions to disclose its practices. The proposed item would require a brochure’s description of soft dollar practices to be specific enough for clients and prospective clients to understand the types of products or services the adviser is acquiring and permit them to evaluate conflicts. Disclosure must be more detailed for products or services that do not qualify for the safe harbor in section 28(e) of the Exchange Act, such as research that does not aid in the adviser’s investment decision-making process. Will the proposed disclosure be sufficient to adequately inform clients?

Item 12 also would require an adviser to describe the types of conflicts it has when it accepts soft dollar benefits and to disclose how it addresses those conflicts. The item would require the adviser to explain whether it uses soft dollars to benefit all client accounts or only those accounts whose brokerage “pays” for the benefits, and whether the adviser seeks to allocate the benefits to client accounts proportionately to the soft dollar credits those accounts generate. The item also would require the adviser to explain whether it “pays up”¯ for soft dollar benefits. As we noted above, some commenters to our 2000 proposal questioned our description of the conflicts of interest identified in the item. We ask commenters to consider these descriptions.


Posted at 01:26 pm by Sanford (Sandy) Bragg

Bill George
March 6, 2008   03:54 PM PST
 
Regarding: Proposed Amendments to ADV, page 33 Para. 2 > http://www.sec.gov/rules/proposed/2008/ia-2711.pdf <
_____________________________

Leading up to May Day 1975 it was very clearly understood that the Federal Trade Commission and the U.S. Congress mandated that, as of May 1, 1975 all U.S. brokerage commissions were to be "fully negotiated".

For several months prior to May 1, 1975 the brokerage industry and the mutual fund and institutional advisory industry lobbied Congress hoping to receive some form of exception to "fully-negotiated" execution only commissions so that brokers and advisors could continue to exchange non-execution related services for institutional clients' brokerage commissions.

Several weeks after May 1, 1975 the U.S. Congress yielded to the lobbying efforts of the securities industry and passed an amendment to the Securities Exchange Act of 1934. This amendment to the Securities Exchange Act of 1934 is Section 28(e). Section 28(e) provides a regulatory safe harbor for advisors to "pay-up" from their "fully-negotiated execution only commission rate" and in exchange for the client commissions "paid-up" receive certain non-execution related (qualifying) research services.

In spite of the mandate to fully-negotiate brokerage commissions the institutional advisory community and full-service brokers continued to operate on the basis of a flat cents-per-share commission rate without any identification of the services exchanged for client commissions "paid-up" above the costs of execution. This has led some observers to wonder how regulators have actually enforced Section 28(e) in undisclosed bundled institutional full-service brokerage arrangements.

In fact, even some regulators have openly questioned if this tradition of bundled undisclosed brokerage commissions has provided opportunities for advisors to use institutional clients' brokerage commissions to pay for favors and 'services' that don't accrue to the direct benefit of the institutional clients'. A good example of a highly placed regulator openly questioning such industry practices can be seen in Arthur Levitt's November 9, 2000 speech* at the Securities Industry Association's 60th Annual Meeting in Boca Raton Florida. The then Chairman of the SEC said:

“‘Sticky’ Brokerage Commissions
Among the most significant costs of investing today are brokerage commissions. The good news for investors is that retail commissions have dropped to only a fraction of what they were just a few years ago. Faster electronic engines now match buyers and sellers virtually instantaneously. Dramatic increases in bandwidth make the transmission of enormous amounts of data possible. Some mutual fund managers now obtain immediate executions on electronic markets for less than a penny a share. According to data from one fund, such costs were over twice that only four years ago.

But some investors might be stunned to know that "full-service" commissions paid by mutual funds to traditional brokers to fill their orders have remained steady at five to six cents a share for nearly a decade. These facts point to an unavoidable question: Are portfolio managers bringing to bear the pressure they should on brokerage rates today?

Now, I am aware that Congress has granted statutory protection to "soft dollar" arrangements – that is, where fund managers use brokers who charge relatively high commissions but in return provide research and other services for the fund. I also know there is a lot more to execution quality than commissions; the market impact of a poorly executed trade will almost certainly dwarf the commissions charged by most firms.

Yet, when I think about today’s soft dollar arrangements and their impact for investors, I keep coming back to the notion that fund advisers are paying their expenses with other people’s money. Let’s face it – extraordinary increases in volume over the last few years have generated revenues that are just as impressive for most brokers. So why haven’t these increases produced more competition in full-service commission rates? Why hasn’t the emergence of electronic markets – which offer execution five times cheaper – driven these commissions lower?

Part of the reason, I fear, is a perception among portfolio managers and independent directors that six cents is safe – or rather, fund managers can pay up to six cent commissions and not raise any red flags. But what’s "safe" for these market professionals may not be what’s best for investors. Managers have a duty to seek best execution and directors have a duty to inquire about the process.

To this point, a recent Commission examination of independent director oversight of soft dollar arrangements has turned up findings that are troublesome. Some directors, it appears, pay little or no meaningful attention to the brokerage costs of mutual funds. Directors must ask the tough questions of fund advisors. Our study showed that independent directors need to put more pressure on managers to drive hard-bargains with their brokers.”
In this speech Chairman Levitt continues by identifying some of the favors that are sometimes purchased, inappropriately, by advisors using institutional clients’ brokerage commissions.

* See, Speech by Chairman: Remarks Before the 2000 Annual Meeting, Securities Industry Association by Chairman Arthur Levitt U.S. Securities Exchange Commission Boca Raton, FL - November 9, 2000 at: http://www.sec.gov/news/speech/spch420.htm
CreditCrunched
March 5, 2008   05:04 PM PST
 
Item 12- Conflicts--Could this cause more advisers to desire to soft dollar fixed income trades due to the conflict of equity accounts paying for Bloombergs and other Fixed Income Research?
 

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